ERA C704M | 8-17 lb | 1/4-3/4 oz (Crankbait / Jerkbait)

Techniques: Crankbaits, Jerkbaits

Rod Overview, Use, & Application

Outstanding bass rods don’t have to come with a premium price tag. The ERA C704M casting rod was developed for anglers who want dependable performance, modern components, and proven fishability without stretching their budget. Measuring 7’0″ with a medium power and moderate action, the ERA C704M is an excellent choice for reaction-style techniques where smooth casting and controlled fish fights make all the difference. It performs exceptionally well with crankbaits, spinnerbaits, vibrating jigs, lipless crankbaits, and topwater lures, allowing each bait to move naturally while helping anglers maintain steady pressure after the hookset. The lightweight carbon blank offers a comfortable, balanced feel that encourages all-day fishing, while its forgiving action helps keep bass connected during aggressive runs and sudden jumps.

Premium guides, quality hardware, and Douglas’ reputation for craftsmanship come together in a rod that delivers performance far beyond what anglers typically expect in its price class. Whether you’re building your first bass setup or adding a reliable technique-specific rod to your collection, the ERA C704M offers exceptional value without sacrificing the quality and fishability that define Douglas Outdoors. The ERA Series proves that quality and affordability can go hand in hand. The ERA C704M stands out as a versatile, confidence-inspiring casting rod that gives bass anglers the performance they need to fish effectively while keeping exceptional value at the forefront.

Rod Specs

• Length: 7’0″
• Power: 4 / Med
• Action: Mod
• Line Weight: 8 – 17 lb.
• Lure Weight: 1/4 – 3/4 oz.
• Rod Weight: 3.90 oz.
• Pieces: 1
• Handle: ERA-C1

Other Rod Options

The ERA Series was designed to provide bass anglers with purpose-built models for a variety of techniques, making it easy to choose the right rod as your fishing style evolves. Anglers who prefer a faster action for bigger or faster baits, such as chatterbaits and spinnerbaits, may want to consider the ERA C715F, while those looking for additional length and leverage for covering water with moving baits may appreciate the ERA C765XF. If versatility is your priority, pairing the ERA C704M with one of the faster-action models creates a well-rounded combination capable of handling nearly every bass fishing situation. Regardless of the model you choose, every ERA rod is built around the same philosophy—delivering premium performance, dependable durability, and outstanding value for anglers who want more from their equipment without paying a premium price.

For a complete listing of all ERA models (and other comparable rods), please visit our ERA Spinning and Casting Rod Series page.