ICE 28M | 28″ | Medium Power | Moderate Action

Techniques: Jigging, Dead Stick

Rod Overview, Use, & Application

Every day on the ice presents a different challenge, from changing weather conditions to fish that refuse to commit to an aggressive presentation. The Douglas Outdoors ICE 28M Ice Fishing Rod was engineered to give anglers the versatility needed to adapt without stretching their budget. Measuring 28 inches with a medium power, this rod strikes an excellent balance between finesse and strength, making it a dependable choice for a wide variety of popular ice fishing techniques. Whether you’re jigging spoons, working soft plastics, or fishing live bait beneath the ice, the responsive carbon blank provides excellent lure control while transmitting subtle strikes that are easy to miss with lesser equipment. The thoughtfully balanced design keeps the rod comfortable in hand during long hours on the ice, while the medium-power backbone delivers the authority needed to handle larger fish without sacrificing sensitivity.

Quality guides, a durable reel seat, and a comfortable handle complete a rod that’s built to withstand harsh winter conditions while delivering performance well beyond its price point. For anglers looking to maximize value without compromising reliability, the ICE 28M is an outstanding addition to any ice fishing setup. The ICE 28M proves that a reliable ice fishing rod doesn’t have to carry a premium price tag. Built for versatility, comfort, and consistent performance, it’s an excellent choice for anglers who want one dependable rod capable of handling countless days on the hardwater.

Rod Specs

• Length: 28″
• Power: Medium
• Action: Moderate
• Weight: 1.6 oz.
• Techniques: Jigging, Dead Stick
• Pieces: 1
• Handle: ICE S1
• Backed by a limited lifetime warranty, no one else offers limited lifetime warranty on ice rods

Other Rod Options

The ICE Rod Series was developed to give anglers purpose-built options for every style of hardwater fishing. If finesse presentations with tiny jigs and ultra-light line are your primary focus, the ICE 24XL provides the extra sensitivity needed to detect the lightest bites from panfish and other smaller species. Anglers targeting larger fish or regularly fishing heavier spoons and aggressive jigging baits may appreciate the additional power offered by the ICE 36MH. The ICE 28M fits comfortably between those models, offering the versatility to handle a broad range of techniques while maintaining the lightweight feel, dependable construction, and exceptional value that have made the ICE Series a favorite among winter anglers.

For a complete listing of all ICE Rod Series models (and other comparable rods), please visit our ICE Rod Series page.